One of the most important marketing tools we should always be developing to help reinforce our brand is our references. Just like many companies use their client list and client references to build credibility and confidence for their products and services, we should also leverage our references to build credibility and confidence in our capabilities and brand. Sometimes reference checks are just a formality, but in most cases potential employers (i.e., potential clients) use reference checks...
One of the common mistakes I see a lot of candidates make when they go to an interview is that they think it is a question and answer session. They approach the interview with a mindset that their role is to be prepared to answer a bevy of questions thrown at them. This puts you in a passive role, playing defense. A much more effective approach is to go into the interview with the mindset that you are a salesperson, and the product you are selling is you. You want to convince the employer that...
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